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The problems of monetizing with online advertising

Ads are a common way to monetize a website, but there are some fundamental problems with this approach, especially if you rely on search engines to send people to your site only to have them whisked to another, via a contextually published ad.

If people aren’t meant to stay on your site, why should they arrive in the first place?

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Pitfalls awaiting Diaspora

These are some of the pitfalls awaiting Facebook contenders:

Technology:
Don’t think it’s all about technology. In the Internet, it’s not really about technology, even if it’s something fancy like real-time communication with your friends.
Patents. These days it’s hard to tell the difference between technology and patents. Feel free to say I put them in the wrong category, but ignore them at your own peril.

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